While HTML5 may offer many advantages, it is not yet ready to take on native apps which are growing rapidly in their respective App Stores. However, market watchers say give web-based HTML5 some time before it can give native apps a run for its money.
According to a recent study by Business Insider, HTML5 will replace majority of native apps over the next three to five years. Currently, in the post-PC era, platform (Android, iOS, webOS and others) based native apps are flourishing. And will continue to serve consumers for a very long time.
Because HTML5 will enable online software and content to be much more interactive and richer, it will proliferate across lot of applications, thereby diminishing the power of native app gatekeepers like Apple, reports Business Insider. As a result, the BI study indicates that it will change the distribution scenario from app stores to web, as well as the business model.
Because in the future, HTML5 will enable developers to build rich web-based apps that run on any device via a standard web browser, it will start capturing more market. But that will take a few more years as the technology is still evolving, say analysts. Hence, according to the BI study, the process of HTML5 based apps replacing native apps will take longer than HTML5 backers think.
The study also shows that low cost of development will be another factor driving HTML5 apps in the future. Because HTML5 apps can run cross-platform, you have to build it only once, say the experts. Native apps must be built from scratch for every platform.
For this report, BI researchers interviewed key apps developers in the industry. These include Stéphane de Luca, CTO of LeKiosque.fr, the top-grossing app on the iTunes App Store in France, Romain Goyet, co-founder and CTO of Applidium, an app development company, and Thomas Sarlandie, co-founder and VP Software of Backelite, a mobile software company. Steven Pinches, head of Emerging Technologies at the Financial Times was also interviewed.
Besides HTML5 versus native apps debate, the BI study focuses on the pluses and minuses of HTML5 versus native apps, as well as what the HTML5 future looks like. It also provides a basic tutorial on HTM5, and what are some of the challenges it faces to capture this market.
The report also presents the views of media publisher Financial Times, who was one of the early adopter of HTML5 for iPad apps.